Build vs. Partner: A Strategic Guide for Fintech Partnerships

Product

Aug 26, 2024

There are four primary types of bank-fintech partnerships based on their function:

  • Distribution: These partnerships focus on expanding a bank's customer reach by leveraging the fintech's customer base or distribution channels.

  • Product Enhancement: These partnerships aim to improve existing products or introduce new offerings by incorporating fintech innovations.

  • Platform Development: These partnerships involve collaborating to create new core banking platforms or technologies.

  • Operational Efficiency: These partnerships seek to streamline internal processes and improve data sharing within banks.

Product Enhancement Strategy: Expanding Functionality

Focusing on Product enhancement, these involve adding new features, functionalities, or capabilities to an existing product to increase its value and meet evolving customer needs. This strategy is particularly relevant when a company seeks to:

  • Target a new customer segment: By introducing features that cater to the specific needs of a new market, companies can expand their customer base and drive growth.

  • Differentiate from competitors: Offering unique or superior functionalities can help a product stand out in a competitive market.

  • Increase customer satisfaction: By addressing customer pain points and providing additional value, companies can improve customer satisfaction and loyalty.

Key strategies for product enhancement include expanding the product's capabilities with new features or functionalities and combining or bundling the product with complementary offerings to create a more comprehensive solution.

Product Enhancement Strategy: Build vs. Buy

When considering fintech partnerships, one of the most critical decisions is whether to build a solution internally or acquire it from a partner. This choice can significantly impact your business in terms of cost, time, and risk.

The decision is a critical one that depends on several factors:

Strategic Alignment

  • Core competencies: Evaluate whether the solution aligns with your core competencies. Building internally can strengthen your competitive advantage by leveraging your existing expertise and resources. However, if the solution is not directly related to your core business, partnering with a vendor can save time and resources.

  • Long-term vision: Consider how the solution fits into your long-term business strategy. Building internally can offer greater control and flexibility, allowing you to adapt the solution to your evolving needs. However, partnering with a vendor can provide immediate access to a proven solution, accelerating time to market.

Technical Capabilities and Resources

  • In-house expertise: Assess your team's technical expertise and available resources. If you lack the necessary skills or capacity, partnering with a vendor can be a more efficient and cost-effective option.

  • Integration complexity: Consider the complexity of integrating the solution into your existing systems. Building internally may require significant effort and resources, while buying a pre-built solution can streamline the integration process.

Cost and Time to Market

  • Total cost of ownership: Compare the total cost of ownership for both options, including development costs, licensing fees, and ongoing maintenance. Building internally can be more expensive in the short term, but it may offer long-term cost savings by avoiding ongoing licensing fees.

  • Time to market: Evaluate your need for a quick launch. Buying a pre-built solution can accelerate time to market, allowing you to capitalise on emerging opportunities. However, building internally can provide greater customization and flexibility to tailor the solution to your specific needs.

Risk and Vendor Management

  • Regulatory compliance: If the solution is subject to strict regulations, partnering with a reputable vendor can help mitigate risks by ensuring compliance with industry standards.

  • Vendor risk: Assess the vendor's financial stability, operational capabilities, and reputation. Building internally can reduce vendor risk but may require significant investment and management overhead.

Customisation and Flexibility

  • Customisation options: If you need a highly customised solution, building internally can offer greater flexibility. However, many vendors provide customisable options that can meet your specific requirements.

  • Future scalability: Consider how the solution may need to evolve in the future. Building internally can provide greater control over scalability, allowing you to adapt the solution as your business grows.

Best-in-Class Solutions

  • Partner expertise: If you require a best-in-class solution, partnering with a vendor who specialises in that area can be advantageous. Leveraging their expertise can provide access to cutting-edge technology and best practices.

Additional Considerations:

  • Intellectual property: Consider the ownership of intellectual property when building or buying a solution. If you build internally, you retain full ownership. However, partnering with a vendor may involve sharing intellectual property rights.

  • Ongoing support and maintenance: Evaluate the level of ongoing support and maintenance provided by the vendor or your internal team. This can impact the total cost of ownership and the long-term success of the solution.

  • Cultural fit: If you're building internally, ensure that the project aligns with your company culture and values. If you're partnering with a vendor, consider cultural compatibility to foster a successful collaboration.

Factors Favouring Integrating Best-in-Class Solutions:

  • Time-to-Market: Integrating existing solutions can accelerate product development and bring new features to market more quickly.

  • Cost-Effectiveness: Partnering with established providers can often be more cost-effective than building from scratch, especially for complex or specialised functionalities.

  • Expertise and Scalability: Partnering with experts in a particular field can provide access to specialised knowledge, resources, and scalability.

  • Risk Mitigation: Integrating existing solutions can help mitigate risks associated with developing new technology.

Hybrid Approach:

In many cases, a hybrid approach may be the most effective. This involves building core functionalities internally while integrating best-in-class solutions for specific components or features. This can provide a balance between control, customisation, and time-to-market.

Key Considerations:

  • Alignment with Business Strategy: The decision should align with the company's overall business strategy and long-term goals.

  • Risk Assessment: Evaluate the potential risks and benefits of each approach, including technical, financial, and operational risks.

  • Cost-Benefit Analysis: Conduct a thorough cost-benefit analysis to compare the costs of building versus buying, considering factors such as development time, ongoing maintenance, and potential licensing fees.

  • Partner Evaluation: If considering a partnership, carefully evaluate potential partners based on their reputation, expertise, track record, and alignment with the company's values.

Ultimately, the decision of whether to build or buy depends on your specific business objectives, resources, and risk tolerance. By carefully evaluating these factors, you can make an informed choice that aligns with your long-term strategic goals.

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Copyright © 2024 Scalar Partners Ltd.

Let’s Collaborate!

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Subscribe To My Monthly Newsletter:

Copyright © 2024 Scalar Partners Ltd.